The design of our logo includes characteristics that we want to incorporate into its persona. Epistoliorum carries simplicity, friendliness, playfulness, high-spiritedness and exuberance.
The choice of type and fonts depict simplicity and friendliness. The curves and contours of the individual letters suggest ease and readability therefore approachable and friendly. The smoothness in the shapes of letters leads reading eyes to the next, dramatizing playful action and cohesiveness.
The creative use of drop shadow in the body of Epistoliorum distinguishes it from the background and pushes the logo forward and towards the readers, embracing them in a friendly manner, thus breeding engagement.
The use of green background as dominant color harmonizes with the template and structure of the newsletter and creates the basis of contrast against the name. Green suggests freshness, life and dynamism which juxtapose with new ideas, creativity and originality.
The choice and orientation of the font being regular and upright as opposed to italic suggests high-spiritedness. It possesses ability and strength to resist pressure, would never bend, bursting with pride and steadfastness.
The inclusion of a starburst suggests reach, influence, trajectory, power and exuberance. Epistoliorum will drive these characteristics in its mission to objectify the truth with fairness and impartiality.
The design is adapted to appeal to our target demographics and should embody aspects of communication based on truth and credibility.
The by-line showcases this organ as an official publication of FSDPI (Filii Sancti Dominici Philippinensis International).