Logo Design Rationale

The design of our logo includes characteristics that we want to incorporate into its persona. Epistoliorum carries simplicity, friendliness, playfulness, high-spiritedness and exuberance.

The choice of type and fonts depict simplicity and friendliness. The curves and contours of the individual letters suggest ease and readability therefore approachable and friendly.  The smoothness in the shapes of letters leads reading eyes to the next, dramatizing playful action and cohesiveness.

The creative use of drop shadow in the body of Epistoliorum distinguishes it from the background and pushes the logo forward and towards the readers, embracing them in a friendly manner, thus breeding engagement.

The use of green background as dominant color harmonizes with the template and structure of the newsletter and creates the basis of contrast against the name. Green suggests freshness, life and dynamism which juxtapose with new ideas, creativity and originality.

The choice and orientation of the font being regular and upright as opposed to italic suggests high-spiritedness. It possesses ability and strength to resist pressure, would never bend, bursting with pride and steadfastness.

The inclusion of a starburst suggests reach, influence, trajectory, power and exuberance. Epistoliorum will drive these characteristics in its mission to objectify the truth with fairness and impartiality.

The design is adapted to appeal to our target demographics and should embody aspects of communication based on truth and credibility.

The by-line showcases this organ as an official publication of FSDPI (Filii Sancti Dominici Philippinensis International).

Ted Fullona

“Fray Ted” entered the Dominican seminary in 1973 at Peñafort Hall in Aquinas University of Legaspi (now UST-Aquinas). After completing the novitiate at Villa Lizares in Jaro, Iloilo, Ted majored in English at Letran (and cross-enrolled for journalism in Lyceum), where he served as reporter for The Lance, vice-president of the Letran Chorale, and president of the Humanities Literary Circle, up to the time of his departure from College and the seminary in 1978. Ted briefly worked for a stock brokerage firm in Manila before joining Saudi Aramco in 1981. While there, he managed the publication of the weekly Oasis Times. He married Mayette in 1982 and two years later was blessed with an unico hijo, Thomas John. The family immigrated to Canada in 1988 where he landed a job at Cadbury. The computer knowledge he acquired from Aramco made Ted indispensable as Technical Support Coordinator. In 1990, he augmented his credentials in the field of Computer Systems at Sheridan College. In 1993 he founded Cadbury’s in-house graphics department where he catalyzed and transformed several in-house graphics systems. As graphics manager, he led his team in developing and designing advertising and marketing collateral for a variety of Cadbury iconic brands. Ted’s tenure with Cadbury, and later became Mondelez Canada Inc., was capped at 27 years when he took advantage of an early retirement offer in 2017. Not wanting to be sidelined, he attended George Brown College for a Copywriting course. Ted is now managing his own design company, Artyoom Inc., contracting product catalogs design projects and writing brand style books for a number of brands.

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