Impregnated by many urging ideas and by a proverb that “pen is mightier than sword”, Epistoliorum was conceived and birthed, placed on a Filii cradle for nurturing where in no time it can grow into another form, assert itself, and assume its purpose in life – communicate.
epĭs•to•liórum might strike you as unique, a jawbreaker and a real one, but behind that which saddles you from understanding is the richness of its meaning. Epistoliorum will contain ideas, facts, essays, insights, milestones, imageries, statistics, social, technological, business and religious trends and other informative details for the consumption of its captive audience. Epistoliorum will operate under the Filii flagship, apolitical, designed to cater to diverse moods and appeal to many discriminating levels of intellect. Epistoliorum will feed the minds of those who have been saturated with confusing, misleading and draconian dissertation. It will ferret out the truth, dissect topic of interest and present details with fair, unbiased and impartial reporting.
Communicate. Epistoliorum will become the main driver of truth touching on the many facets of life, society, belief and will elevate even the mundane of daily existence and bring inspiration and hope. Epistoliorum will be the enabler of Filii’s principles and ideals and crystallize the meaning and significance of love, charity and sanctification in every possible means deliverable. Epistoliorum will charge itself with conveying what’s relevant to Filii and to its readers and share the same in the light resplendent of truth and reality.
Credibility. As a purveyor of truth, Epistoliorum will morph into a proverbial “veritas et fortitudo” where at no time should it depart from this guiding principle and at all times charge itself with the responsibility of seeking and amplifying the truth fearlessly and relentlessly. Epistoliorum will rise and distinguish itself before the backdrop of fake news proliferation and gross consumption of unverified stories.
Create Leads. Satisfied reader creates opportunity where he can participate unknowingly in the dissipation of information via Epistoliorum by sharing links to friends, office mates, acquaintances, etc. thereby increasing the reach, trajectory and influence of the publication. This dynamics may convert a reader into a paying customer for the placement of an ad or banner.
Target Demographic/Psychographic. Epistoliorum will zero in on a range of shared audience characteristics. It will leverage on the strength of its target demographic aged 35 and above, college graduate, male or female, single or married, working or economically stable or aiming toward some level of stability, with access to wifi, family-centric with human values and has purchasing power.
Marketing. Hoping to reach a wider audience, Epistoliorum will become an ideal channel for announcing new products and highlighting promotions. Bringing to the surface creative stories of achievements and milestones, Epistoliorum will drive readership as anchor of sources for reliable information. Epistoliorum will exude with integrity and work on the premise that what it communicates it can sell with confidence.
Engagement. The variety of contents and style of Epistoliorum reporting will establish interaction and connection with its readers which over time will render them loyal consumer. Epistoliorum will attempt to stop its target demographic in their tracks and engage them with information derived from diverse geographical landscapes in the Philippines and abroad. Epistoliorum will be friendly in its approach but authoritative in its embodiment of truth.
Develop relationship. Epistoliorum aspires to develop relationship with its target readers by providing them with consistently wholesome, nourishing, morally ethical and truthful publication. Epistoliorum will feed through the reader’s subconsciousness with its soothing, fun, flamboyant, unobtrusive writing style, where not only will they be entertained but they will also be informed and brought up to speed with relevant trends.
Style. Epistoliorum will adhere to its mantra, “veritas et fortitudo.” This will be the driving force behind every article that will come to fruition. Epistoliorum will manifest this in form and style that befriend, soothe, engage, inform, uplift, empower, educate and inspire its readers. The reader will seek that which satisfies, consoles, relates and echoes his psyche and resonates with him. Aesthetically, Epistoliorum seeks to reach both male and female of its target demographics therefore it should strive to incorporate and employ design elements that are neutral to both sexes.
I would like to take this opportunity to acknowledge Lydio Pedregosa for his brilliant idea in conceiving Epistolorium as our newsletter name.
Here’s how and why we made Epistolorium our collective choice:
I only had time to view and listen to the pre-recorded talks of our revered…